MERKLEY+
PARTNERS
AUG 2022 - PRESENT
Social Strategist
Mercedes-Benz USA
-
Launched organic TikTok channel pivoting content strategy to video, educating and repurposing content for channel
-
Worked closely with creative teams to optimize Mercedes-Benz Vans USA x ESPN (Sprinter Labs) collaboration social rollout plan
-
Worked with @keepingfinn to sponsor wheelchair for rescue dog Bunny, achieving viral 111M organic views
-
Managing brand ambassador relationships, working with creative team to collaborate on branded content that feels native to brand ambassador feeds
-
Creating monthly and quarterly channel reports with KPIs and channel updates and insights
-
Directly managing community manager to implement best practices for editorial calendar management, reporting methods, community engagements
-
Crafting creative social briefs for monthly social calendars
-
Crafter creative social briefs briefs for regular refreshes of Signal Based and TikTok paid social campaigns
GREY GROUP
AUG 2021 - AUG 2022
Junior Strategist Social and Connections
Las Vegas Convention and Visitors Authority, Applebees
-
Initiated, sold in and drove organic Twitter campaign welcoming kpop group BTS to Las Vegas, turning every marquee on the strip purple, trending #Borahaegas, and organically driving 790M reach and 31K new followers
-
Contributed to award-winning social media thought leadership newsletter and podcast #5Things
-
Consistently added social lens to creative concepting to make it social-first
-
Created social creative briefs with key TikTok and social trends
-
Created and executed on TikTok on-ramp strategy
-
Led editorial calendar social strategy for daily posts across all social channels (FB, IG, TT, Tw)
-
Worked directly with community manager, account and project management teams to establish process for daily tier posts
-
Managed and onboarded community manager
-
Created community management strategy
-
Created Airtable databases from scratch to manage social organic editorial calendars
#BORAHAEGAS
Borahae = I purple you = I love you
Borahaegas = A once in a lifetime experience seeing a world class city transform for a kpop group in a way that's never been done before
we couldn't take credit for the copy, #borahaegas was trending the second dates were announced, but we sure took it seriously
YEARONE
MAR 2020 - PRESENT
Freelance Social Media Community Manager
Blue Sky Family Farms
-
Lead creative team in monthly social content calendar creation on Instagram, Facebook, and Pinterest in alignment with client needs and platform best practices
-
Lead content publishing, community management and analytical reporting for client; combined with PR and influencer strategy to cause 104% audience growth on Instagram
-
Assist with creation of client social media strategy, and paid social campaign execution and reporting
The Miami Project
-
Assist with brand strategy formation and benchmarking
-
Worked directly with client and art director to design infographics optimized for social media use
MEATI FOODS
(EMERGY FOODS)
SEP 2019 - MAR 2020
Marketing Intern
At Emergy Foods, I had the great opportunity to launch social media for a new account and brand, Meati Foods, and for a never-before-seen, on-its-way-to-save-the-planet, fungi plant-based meat no less!
Responsibilities include:
Achieved an 8% engagement rate on Instagram
Achieved an audience of 1,700 within three months
Generated data-based insights to guide our developing social voice, best practices, and brand strategy
Analyzed social and website data against KPIs while providing management with actionable insights.
Developed content calendar including copy, creative, and timeline
Assisted with brand strategy and agency relationship management
Challenge: How do we make a product made with mycelium (fungi) appealing?
Approach: Quality photography, and taking the lead in consumer education in the category through social and blog content.
FIREANT STUDIO
JUL 2018 - SEP 2018
Social Media Coordinator
In my first agency experience, I was charged with creating posts for several brands in the restaurant category, like Denver Ale House, Cherry Cricket, and Habit Donut Dispensary (pictured here).
The biggest takeaway was how to efficiently organize needed content, and deliver it with a brand voice unique to each account.
It was here that I discovered my favorite tool for high speed, organized social content: the Hubspot Social Media Content Calendar template.
EARTH BALANCE, GLUTINO, EVOL
(BOULDER BRANDS)
FEB 2018 - AUG 2018
Digital Engagement and Social Media Intern
My first experience in the health and wellness space was this well-structured internship that allowed me to take on responsibility by leading several brands' social media and digital strategies, as well as collaborate within a team of 4-5 interns.
I assisted in the planning and execution of photoshoots, writing copy for social posts and websites, and creating and presenting monthly social media content calendars that utilized calls to action and best practices, while incorporating brand messaging.
Additionally, I and the intern team reviewed the performance of our social accounts and presented it to the brand teams monthly.
UNIVERSITY OF COLORADO BOULDER
OCT 2015 - AUG 2017
Digital Engagement and Social Media Intern
My first internship began with the CU Boulder online catalog, completing an annual task that involved applying edits collected from colleges around the University to their respective pages in HTML.
When this task finished, I was able to transfer to the social media team and helped manage Facebook, Twitter, Pinterest, and Snapchat content. This included daily community engagement with the CU Boulder community online, as well as bringing live campus events to students via our Snapchat story.
CONTACT
Thank you for checking out my portfolio. Feel free to reach out!
303.501.3966